1.LIGHTEN UP. Avoid going too dark in your foundation shade. Have your shade professionally matched to your skin tone as close to the day of your shoot as possible. This really matters!

2.MATTE IS A MUST. Especially for your cheeks, stay away from shimmery powder, no exceptions. For eyelids, keep shimmer strictly to the lids. 

3.PRIMARY FOCUS. Primer is essential for keeping makeup intact! It’s like the base coat of a nail manicure. Oil-free versions are best and also sensitive skin-friendly. 

4.SAY NO TO SPF. Primer and foundation should be SPF-free. Formulas containing sunscreen cast a ghostlike glow with the camera flash or reflector.

5.LINE UP. When lining eyelids, start in the center and work your way to the outer edge. Lining the entire lid will cause the eyes to appear smaller. Use a slanted brush with a dark (but not black) shadow to line the lower lids. 

6.MORE IS MORE. Camera lighting will wash out colors, no matter what. Don’t be scared off by a dramatic finished look. It won’t photograph that way unless you have gone overboard. Your makeup should be a bit more intense than your every day look. Please avoid too much eyebrow pencil but do fill in your brows for a natural look. Eyebrows frame your face so a delicate balance it absolutely critical. 

7.BLEND, BLEND, BLEND. When it comes to concealer, cheek contouring and eye shadow, a quality set of brushes is key. The camera will highlight and pick up on unblended edges, creating a clow-like look. Unblended concealer will highlight fine lines.

8.MELLOW YELLOW. To set makeup, choose a yellow based powder rather than a translucent powder Much like SPF formulas, translucent powders cast a white glow when photographed.

9.AU NATURALE. Always have makeup applied in a natural light. This will be the best indicator of how it will look when photographed. Please wear a little make up even if you do not normally do so because a totally natural look can really make you look washed out in photos. We love natural looks, but a little lip color, cheek color, brow pencil, and mascara will go a LONG way!

10. SAY NO TO SPIDER LASHES. The worst mistake that people make is wearing long, fake, thick eyelashes. Your eyes will disappear in the shadows of the spider like lashes. If you are dead set about falsies, keep them shorter and less thick than normal. I promise you..eyelashes can ruin portraits and no amount of retouching can repair the damage. I wish I could post some of my clients who have made this tragic mistake but I wouldn’t want to embarrass anyone. Too much mascara can have the same negative effect. Mascara is great but do not apply it over and over making the lashes stick together and look clumpy. 

11. USE COLOR HARMONY. Think about what you are wearing and select lip and cheek colors that blend with your clothing. A complementary nail color is essential too. For example, if you wear pink, do not use coral shades for lips, nails, etc. If you are someone who doesn’t like pink on your lips, you should avoid pink clothing too. It’s probably not your best look! 11. PRACTICE RUN. Don’t let the day of your photo shoot be the first time to try new products. Trial runs are essential to creating the perfect final look!